"Only now that the coast is clear has the W.N.B.A. decided to publicly embrace its gay fans. The gesture deserves two slow claps, considering how long it took. The league could have done this sooner, and helped change the sports world; instead, it’s merely taking advantage of a changed world.
....In its marketing, the W.N.B.A. focused on the players’ personal lives, but only on aspects considered heterosexual, like boyfriends and weddings and babies. It alienated some core fans.
Now it wants those fans back, as well as other L.G.B.T. sports fans who haven’t yet tried the W.N.B.A.
Sometimes it takes a while to accept your friends."
-Juliet Macur, "Coast Cleared by Others, WNBA Finally Finds Its Gay Pride," New York Times